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Listings

Kick-start your online presence!

97% of people learn more about a local business by searching it on the internet. If the information they find is inaccurate, they’ll likely move on to your competitor. Make it easy for your audience to find you by controlling your information on popular listings sites and online directories. With proper listings, customers get access to the correct information and can be directed to you when they look up products and services related to your business.

Can customers find you?

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Own Your Business Listings

Quickly establish accurate business information on Google My Business, Facebook, Instagram, and Twitter. Own your business listings and keep your customers up-to-date.

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Valuable Glimpse

Google Insights in Listing Builder gives you a valuable glimpse of your customer activity, including how customers find your listing and what customers do with your listing.

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Monitor Your Business

Go automated – submit, update, and monitor your business information across the major data aggregators, all from a single dashboard.

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Syndication

Report on the syndication of your data and proof of performance in citations. Our platform shows when data has been synced with each of the four data aggregators and your  growth in citations over time.

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Showcase Your Brand

Showcase your brand with photos and highlighting products and services. Offer more information like hours of operation and payment methods. Enhancing online listings will make customers more likely to buy.
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Build Your Online Presence

Build your online presence, drive customers to their door, and boost their SEO. The correctness, quality, and amount of citations a business has all contribute to local search rankings.

 

 

 

 

 

 

Frequently Asked Questions

How does Listing Distribution work?

Listing Distribution submits your business information to the primary data aggregators: Neustar/Localeze, Foursquare, Data Axle, and Factual.

Over time, hundreds of directories will reference these aggregators to collect business data and create accurate listings based on your submitted information. This includes search engines, navigation systems, voice search, mobile apps, and even offline sources like telephone books and government records.
When multiple sources have consistent business data, two outcomes occur:

1. Google’s WebCrawler finds the same information in multiple places and adds more confidence to their business data
2. Good backlinks are created with more referring sources to the business’ website creating better SEO.

Why is a strong presence important for local businesses?

A strong presence is the first step toward success. With Listing Builder, you are getting an essential set of tools you will need to start building your online reputation.

Why is it important for local businesses to have a mobile optimized listing?

For SEO, priority is given to a good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver,” and a category search is “Pizza in Denver.” (Note: The “in Denver” often does not need to be explicit on a mobile device.) In the case of a category search, the user intends to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines usually deliver the closest locations. Therefore, it is important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.

How often can I make changes to my business profile?

You can update your business profile as much as you like while your Listing Distribution subscription is active. There’s no limit on the number of changes you can make.

How often are listings sent to the data aggregators?

When a listing is created or modified in our system, the information is sent within 24 hours. The data aggregators receive this data and provide us with confirmation within 6-8 weeks. We also refresh your listing data once every week to ensure that aggregators always have the most accurate version of your listing.

How long does Listing Distribution take?

As soon as you enter your business information, we push it to the data aggregators. It can take 6-8 weeks to receive the information and ensure it is correct in their databases. It is then up to the sites and sources to update their information from the data aggregators. They each query them at various intervals—some seek out the information weekly, monthly, etc. Therefore, the timeline for when a source picks up that information will vary greatly depending on their updating process.

What is a data aggregator?

Data aggregators gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.