Local business owners need to pay attention to where they should place business listings because consumers search online for products and services before deciding on purchasing. A significant part of online reputation management is listing your business on various directories to have an online presence. Your online presence is more important than you think because it can make or break a business. It is vital because it helps you build an audience and generate leads. It also allows you to build your brand and gain credibility from customers. You get to connect with your customers because of it.

A fair amount of people use Alexa to search for businesses online. If you are not found online, how will customers find out about products or services that you provide? Business listings help improve the online visibility of your brand or business. They are data providers for prospective customers and current customers. You have to get your business found everywhere to retain customers and maintain an excellent online reputation to succeed with your marketing plan.

Listing on popular and general directories is the way to go, but there are many to choose from to list your business. According to Vendasta, listed below are the top 15 websites/applications you should have a business listing on to get the best return on investment:

  1. Google
  2. Facebook
  3. Yahoo!
  4. Twitter
  5. Linkedin
  6. Instagram
  7. Bing
  8. Zillow
  9. Yelp
  10. Trip Advisor
  11. Realtor.com
  12. Mapquest
  13. Houzz
  14. Whitepages
  15. Yp

Getting your business found online is not your only priority because the online marketplace is challenging and demanding. 73% of people lose trust in a company when their listings are inaccurate or incorrect. Accuracy and consistency are two important things you should prioritize about your business listings. When the business’s data is erroneous, it damages their reputation permanently because they will blame the company if they are unsatisfied. Ensuring they are up-to-date and display accurate information makes your customers choose to buy from your business over your direct or indirect competitors. Customers expect you to post something from time to time. It shows that your business seems put-together and managed well. Try putting yourself in a customer’s shoes. Wouldn’t you want to buy from a popular business and give you the information you need as a customer?
Managing your online reputation may be difficult and tiresome for a local business. This is why K2J Digital Marketing can help you through your troubles. We can get you a customized business report card to see where your company ranks online. The business report card quickly enables you to scan through how your business is doing online. It shows your overall score on listings, online reviews, social and website performance, e-commerce, advertising, and search engine optimization to help you understand and see the areas that need improvement. It gets you one step ahead because it enables you to allocate resources effectively by acquiring valuable data.